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India's #1 Digital Marketing Essentials (DME) Course

Everything you need to know about Digital Marketing Fundamentals that suits all business roles from new recruits to functional Heads and Business Owners.

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Digital Marketing Essentials

Digital Marketing Essentials (DME) Course at a glance

BECOME A QUALIFIED DIGITAL MARKETER WITH DIGITAL MARKETING ESSENTIALS COURSE

With the world constantly changing and innovating into a DIGITAL era, it is crucial to keep yourself updated with the latest digital trends. Digital Marketing Essentials (DME) is a course developed by AIM that understands the elements to be required for becoming a Digital Marketing Expert. AIM is the only Academy that helps you learn essentials of Marketing and lead to Specialization. The course and modules have been framed keeping different audience in mind. Also, this course will help you build effective relations with the organization and the audience. Nevertheless, it will help in adding value to the profile.

This course will benefit the:
Individuals who are aspiring to start a career in Digital Marketing.
Marketers willing to understand and learn Digital Marketing.
Entrepreneurs who need to apply Digital Marketing skills in their daily business activities.

What's Inside The Digital Markeing Essentials?

The Digital Marketing Essentials Curriculum is a comprehensive set of 10 modules for in-depth knowledge of digital marketing (includes Real Time implementation of Digital Marketing skills acquired). Subject matter designed by industry experts.
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    Digital Marketing Overview

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    Website Planning and Implementation

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    Search Engine Optimization

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    Search Engine Marketing

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    Social Media Marketing

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    Web Analytics

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    Email Marketing & Mobile Marketing

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    E-commerce Marketing

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    Affliate Marketing | Online Money making Strategies

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    Digital Marketing Integration

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Digital Marketing Overview (2 Hours)

  • What is Digital Marketing? - Fundamentals of Digital Marketing
  • How can Digital Marketing help a company grow?
  • Current trends in Marketing
  • Digital Marketing Versus Traditional Marketing
  • Value Gains between Digital Marketing and Traditional Marketing
  • E-Commerce and Digital Marketing - How are they related?
  • Digital Marketing for MNCs and Startups
  • Types of Digital Marketing Tactics available for businesses

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Website Planning and Implementation (3 Hours)

  • Understanding website element
    • Introduction to HTML, CSS, and JavaScript, CMS (WordPress. Joomla, Drupal, Magento etc.)
  • Domain and Web Hosting
    • Introduction to (Web Hosting /Web Host / Web Server)
    • Types Of Web Hosting & Difference Between Each Type (Shared Sever Hosting /VPS /Cloud Hosting etc.)
    • Introduction to Domain Names
    • Free Domains and Free Web Hosting
    • Paid Web Hosting & Paid
    • Domains
  • Getting to Know WordPress
    • What is WordPress
    • Difference between
    • Wordpress.com and
    • Wordpress.org
  • Getting started with WordPress
    • Installing and running
    • WordPress
    • WordPress Dashboard
  • What is Theme / Switching Themes
  • Difference between Page v/s Post
  • Creating Post / Blog
    • The Editor
    • Publish Panel
    • Post Format
    • Categories & Tags
    • Featured Image
    • Creating Post
    • Managing & Editing Post
  • Introduction to Pages
    • Creating Pages
    • Managing Pages
  • Adding Images & Media
  • Media Library
  • Working with Links
  • Working with Plugins
  • Working with Widgets
  • Customizing Menu
  • Managing Comments
  • Managing User
  • Permalinks
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SEO (Search Engine Optimization) (10 Hours)

  • SEO ANALYSIS OF A WEBSITE
    • Website Analysis
    • SEO Competition Analysis
    • Keyword Research
    • Keyword Finalize
    • Search Engine Optimization Strategy
    • Analysis
    • Initial Ranking analysis
  • ON PAGE OPTIMIZATION
    • HTML code optimization
    • White Hat SEO and Black Hat
    • Meta Title tags - creation & optimization
    • Title Attributes for Navigation
    • HTML Sitemap creation
    • Analytics Setup & Monitoring
    • Robots.txt Optimization
    • Image Optimization
    • URL Re-Writing
    • H1 Tag
    • Canonical Tag
    • XML Sitemap for Google & Yahoo
    • Robots.txt
    • Redirects
    • Spider Friendly Navigation
    • Image Optimization
    • Landing Page & Keyword Optimization
    • Anchor Title & Anchor Text
    • Spider Friendly Navigation
    • RSS Feed Generation
    • Algorithms
    • Setting a GOAL
    • Mobile SEO
  • OFF PAGE OPTIMIZATION
    • Directory Submission
    • Book marking
    • SEO Content writing
    • Quality link building
    • Article submission
    • Press Release Creation
    • Blog commenting
    • Forum posting
    • Training on SEO Tools
    • Webmasters tools
    • Google Analytics
    • Keyword Planner

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Testimonials

Ivy-Lane

B. Mounika

SEO Consultant, Techmagnate

Academy of Internet Marketing has crossed my expectations. When I joined AIM, I only had basic knowledge of Marketing but now, I know every techniques of online marketing.

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Saritha

Digital Marketing Executive, Ilabs

AIM has been very supportive in delivering digital marketing fundamentals training and the trainer ensures that every student understands the lessons by giving practical knowledge.

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SEM (Search Engine Marketing) (12 Hours)

  • Getting to Know AdWords
    • Online Marketing
    • Introduction
    • Elements of Online Marketing
  • Search Marketing
    • Concept of Search Engine
    • Organic
    • Paid Google
  • Adwords
    • How Google Adwords Works?
    • How Rank Calculated?
    • Account Set Up
    • AdWords Account, Ad Groups,
    • Ads and Keywords
  • Understanding pay-per-click
  • Advertising
  • Valuing the benefits of AdWords
  • Understanding AdWords ad types
  • Understanding where ads show up
  • Creating your account
  • Exploring the AdWords account structure
  • Organizing campaigns and ad groups
  • Learning the interface
  • Researching Keywords
    • Valuing keyword research
    • Understanding keyword match types
    • Using negative keywords
    • Evaluating a keyword
    • Using the Keyword Planner tool
  • Creating Your First Search Campaign
    • Creating a new campaign
    • Targeting locations and languages
    • Setting your bidding strategy and budget
    • Setting your delivery and advanced settings
    • Using ad extensions
  • Creating Your First Ad Group
    • Writing effective text ads
    • Creating a new ad group
    • Working with additional ad groups
    • Using bid adjustments
  • Understanding Quality Score
    • Understanding the AdWords auction
    • Understanding Quality Score
    • Identifying Quality Score issues
  • Tracking Ad Performance
    • Defining conversions
    • Using AdWords Conversion
    • Tracking
    • Installing Conversion Tracking code
    • Linking Google Analytics to AdWords
  • Optimizing for Performance
    • Measuring return on investment (ROI)
    • Enabling and finding conversion metrics
    • Using the Conversion Optimizer
    • Testing your ads with split tests
    • Understanding the balance between performance and volume
  • Using Display Ads in Remarketing
    • Campaigns
    • Understanding remarketing in AdWords
    • Creating a remarketing list
    • Using display formats
    • Creating a remarketing campaign
  • Leveraging Video Advertising
  • Understanding video ads
  • Using YouTube TrueView formats
  • Creating a video campaign
  • Reading video campaign reports
  • Display Ads
  • Shopping Ads
  • Video Ads
  • Conversion Optimizer
  • My Client Centre
  • Practical:
    • Keyword Planner
    • Video Ad
    • Shopping Ad
    • PPC Ad Campaign
    • Remarketing Campaign

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SMM (Social MediaMarketing) (11 Hours)

  • Social Media Optimization (SMO) Syllabus
  • Basics of Social Media Marketing
  • Importance of Social Media
  • Top Social Media Marketing Platforms
  • Account Set-Up & Usage tips (Facebook, Twitter, Linkedin, Google Plus, You Tube)
  • Posts, Paid Promotions, Banner Ads, Contests
  • FB Promotions & FB Paid Ads
  • Blogging & Blog Optimization
  • Online Reputation Management
  • Tools for ORM
  • Measuring ROI
  • Social Media Analytics
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Web Analytics (2 Hours)

  • Install Google Analytics
  • Using the Google Analytics Interface
    • Learn the 5 Report Suites
    • Understand Standard Reports
    • Emailing, Exporting & Adding to
    • Dashboard
    • Creating Segments
  • Google Analytics Reports Explained
  • Report Suite
    • Real Time Reports
    • Audience Reports
    • Acquisition Reports
    • Behavior Reports
  • Google Analytics Conversion Reports Explained
    • Set Up Google Analytics
    • Goals Understanding
    • Attribution Understanding
    • Campaigns
    • Understand Goal Reports
  • Using Google Analytics To Take Action
    • Identify Your Best Content
    • How Can We Get More SEO Traffic?
    • Which Landing Page is Converting Best?
    • Are Mobile Visitors Having a Good Experience?
    • Are We Relying Too Heavily On One Traffic Source?
    • What % of Visitors are Browsing Products/Support Documentation

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Testimonials

Ivy-Lane

Avinash

Digital Marketing Freelancer

The specialized training of AIM is very effective and I am happy I joined Academy of Internet Marketing and got trained in specialized SMM course.

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Santosh

Digital Media Manager, HCL

Academy of internet Marketing is best training institute. Thank You!

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Email Marketing and Mobile Marketing (3 Hours)

  • Email Marketing- Importance and Benefits
  • Mailers and its types
  • Facts of Email Marketing Facts & Metrics
  • Email marketing strategy
  • Effective Designing
  • Content Engagement for Mailers
  • Important Parameters for designing an effective mailer
  • Content Designing (Title, Subject Line, Body, Elevator Pitch, Call to Action, Links) for email campaigns
  • Steps to use email marketing software/tool
  • Set campaign using an email marketing tool
  • A/B Testing
  • Email marketing- Do and Don’ts
  • Email Campaign Reports- Understanding and Generating
  • Post Campaign Plan for generating ROI
  • Mobile Marketing and its basics
  • Promotional Text Messages and its Writing Techniques
  • How to write Call to Action for Text Messages
  • Text Messages launching with Software

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Ecommerce Marketing (2 Hours)

  • What is Ecommerce?
  • Scenario in India
  • Leading Ecommercce websites in India
  • Characteristic difference between E-Commerce software and Shopping Cart software
  • Payment getaways
  • Physical goods-its Merchant accounts and logistics
  • Integrating woocommerce
  • Setting up an ecommerce store on wordpress
  • Promotion of products that looks like and ecommerce store with Affiliate Marketing
  • Case studies for ecommerce websites
  • Google Product Listing Ads for ecommerce websites
  • SEO for an ecommerce website
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Affiliate Marketing | Online Money making Strategies (2 Hours)

  • Introduction to Affiliate Marketing
  • What comprises Affiliate Marketing?
  • How does Affiliate Marketing work?
  • Types of Affiliate Marketing
  • Tools of Affiliate Marketing
  • Becoming a Merchant
  • Becoming a Publisher
  • Costing techniques
  • Product Allocation
  • Setting up your Google Adsense account

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Digital Marketing Integration (3 Hours)

  • Project | Strategy | Execution
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